Your digital marketing campaign may be spot on, but without the right website, it’s challenging to convert leads into customers
Imagine this scenario: you’re browsing your Insta feed and you come across a sponsored post for a new brand that you’re unaware of. The picture posted by the brand is impressive enough to hook your attention. You click on that link and you like what you see on the brand’s social media page.
You then want to know more about the brand and its products/services. You click on the brand’s website, only to find it to be old, not updated with the latest information. What will you do as a customer? Will you trust the brand and complete the purchase?
Well, no!
Your website is the first point of contact for potential customers. The website plays a crucial role in creating customer perceptions of your brand and products. So, it’s crucial that you put your best foot forward while designing your site. As a leading website development company in Gurgaon, we have seen plenty of digital marketing campaigns fail to hit the bulls-eye due to a lackluster website.
What makes a great website?
The secret sauce for a great website encompasses several variables including:
User-friendly and professional web design
Clean layout
Catchy and clear content
SEO and conversion rate optimization
Many businesses start focusing on digital marketing and social media marketing without concentrating on refining their website. They rush to hire a digital marketing company in Gurgaon, before getting their website right.
Remember that your website is a crucial component of your digital marketing game plan. Your digital marketing efforts should be consistent with the design of your website. Keep the look, feel, and purpose of your website consistent with your other digital marketing campaigns like PPC, social media marketing for maximum results.
How does your web design affect your other marketing efforts?
A solid, well-designed website is the cornerstone of all your digital marketing efforts. It helps you achieve your organizational goals and targets. In this section, we list out the various marketing strategies that are impacted by your web design.
Continue reading the full article on - https://www.webfries.com/blog/is-website-killing-digital-marketing-efforts/
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