You probably would have come across the terms content marketing and digital PR. It’s no secret that these two digital marketing strategies are among the most effective and cost-efficient ways to reach out to new customers.
It helps drive traffic to your website, establish your brand as an authoritative voice in your industry, and convert your site visitors. Content marketing agency adds value to the user, turning them into brand aficionados.
Are you wondering whether content marketing + digital PR is worth your time and effort? A Big YES! Content marketing, along with digital PR, is one of the most effective, useful, and affordable digital marketing strategies to win quality leads and convert leads into customers.
In this post, we list out the top 12 compelling benefits of content marketing.
1. Let Conversions Ring In
Brands that focus on content marketing and consistent messaging have returned 6X times higher than their competitors. In these challenging times, content marketing is the most cost-effective way to boost conversions.
2. Pull in More Traffic to your Site
According to a study by HubSpot, B2B businesses that published 16 or more blog posts in a month got 3.5X more traffic than those that blogged inconsistently. If you’re looking to boost incoming traffic to your website, you need to start blogging consistently.
3. Build Brand Affinity
Building brand affinity is the Holy Grail for marketers. Customers who have a high affinity for your brand – don’t just buy your products. They love your brand in a MAJOR way. They are your unofficial brand ambassadors. They spread the word about your brand to friends, family, and social media.
Content marketing helps you connect with your audience – sharing your brand values. They begin to trust you as the authority in the niche. Content marketing helps you build your loyal followers, aka Superfans.
4. Add Value to Customers
You can use content marketing to educate and solve the problems your customers are facing. By building content around the pain points faced by customers, you are adding value to them.
5. Win the Trust of your Customers
The more you create educative content and engage with your audiences, the more they begin to trust your brand.
6. Foster Strong Relationships with Customers
Repeat businesses happen when customers trust your brand. With a content marketing agency, you hook in existing customers with engaging content. Whether you send a weekly email newsletter to your audience or solve their pain points with a video tutorial, keep them updated with a blog post – content marketing helps in nurturing relationships with customers.
7. Build Credibility and Authority
For example, when you write blog posts or publish YouTube tutorials, you establish your brand as an authority in your industry. Your customers then begin to turn to your brand for advice and guidance regarding products or services. You position yourself as an industry expert.
8. Speed up the Buyer’s Journey
All customers go through multiple stages before they make the final purchase. By providing the right content for each step of the customer’s journey, you help them make a buying decision faster.
No comments:
Post a Comment