AI and Digital Marketing – A Match made in Tech Heaven

 

Are you ready for the AI revolution in Digital Marketing? A research by the Digital Marketing Agency in Gurgaon.

Just a couple of years ago, digital marketers were hesitant to deploy artificial intelligence tools in marketing. They didn’t feel like – it was worth the hassle. With recent advancements in AI and machine learning, more and more brands are beginning to rely on AI-enabled tools to refine and enhance their digital marketing strategy.

From small start-ups to global brands, companies of all sizes and across sectors have started using AI for their online marketing and customer experience. Here’s a quick test: log into the Amazon website/app from two different accounts. The products displayed on your home page are entirely different from those shown on your partner’s/mother’s account.

That’s the power of AI. Amazon relies on AI to highlight products that are relevant to each shopper. AI-tools use tons of data – previous searches, past views, and purchases – to provide each customer with a highly customised and relevant page. That’s just one example.

Wondering why you should jump on the AI-bandwagon in digital marketing?

Here are THREE great reasons:

1. Create a Personal Connection with your Target Audience

Quick question – what’s the one aspect that is a MUST for a successful digital marketing campaign?
The answer is – customer experience.

Only when your target audience connects – emotionally – with your brand, they are likely to convert, becoming loyal customers. AI helps you nail customer experience by collecting tons of metrics. AI-tools can analyse volumes of data – past customer behaviour, historical data, real-time data – to provide each of your target audiences with – highly personalised and relevant content.

By leveraging the data insights gathered by AI, you can create impactful marketing campaigns that speak directly with your target audience. It makes your customers feel that your brand was created just for them.

 A good example here is IKEA. The furniture giant allows customers to try a product at their home using AR (Augmented Reality). Customers can quickly see how a soft/bed looks in their home before buying it. It’s advantageous for the brand in many ways – happy customers who are totally on-board with their purchase, fewer returns, and more brand engagement – all of which creates loyal customers in the long-run. 

2. Predict Customer Behaviour with Accuracy & Improve Conversions

Artificial intelligence doesn’t stop with personalising the customer experience. It has the potential to predict future customer behaviour based on their past interactions with the brand.

DMP (Data Management Platforms) gather information about your customers using site data, second and third-party data. This information is then used to create content specifically tailored to address the needs of each customer. This results in better conversions, increased brand loyalty, and increased revenues.

3. Enhanced Customer Service

If there is one thing that puts off potential customers from a brand, it is poor customer service. No one has the time or patience to wait endlessly on hold, trying to get help from customer service representatives. And, not to forget the endless shuffling between departments is sure to anger customers.

The best way to provide customers with a positive digital experience is – quick response and immediate resolution of issues. AI-enabled tools like smart chatbots can provide customers with an enhanced experience. Chatbots have access to volumes of real-time data. From answering simple questions about your brand to tracking and fulfilling customer orders, these intelligent machines can deliver an enhanced customer experience.

 Chatbots have become so sophisticated that customers feel like they are talking with an actual “human” customer service representative. 

Chatbots are a boon for businesses – they are available 24/7, cost far less than hiring human customer service representatives, and reduce the overall wait time, all of which offer a seamless customer experience.

What next from here?

Roadmap for including AI-powered tools in your Digital Marketing Strategy

There are thousands of AI-applications for digital marketing & Digital Marketing Agency. So, how do you figure out which is the best option for you? Okay, let me begin by saying, not all AI tools work for everyone. Using AI-tools just for looking cool is not going to work.

Here’s a roadmap to guide you:

•  Try out a variety of tools – see what they deliver and how it aligns with your goals. Most tools offer free demos that you can use to your advantage.
•  Expand your knowledge about the technology – you can join a Webinar or attend an online course on the basics of AI and its impacts on Digital Marketing Agency.
•  Be creative and experiment with a range of tools – after all, digital marketing is as much art as science.
•  Learn from the success of others – Read case studies of organisations that have already included AI-tools in their digital marketing arsenal.
•  Polish your Technical Skills – Most AI-tools require some level of technical expertise to get the maximum out of them. Build an in-house, technically strong Digital Marketing Agency equivalent team or outsource it to the experts.

AI – A Powerful Tool for Digital Marketers to Win on Customer Experience

Today it’s the age of the Customer. Brands that manage to get the customer experience right are the ones that convert and sell. AI helps brands increase engagement, boost sales, improve brand recognition, and customer loyalty while providing customers with tailored services.

Webfries is a leading creative digital marketing agency from Gurgaon. We believe that digital marketing is a rapidly evolving landscape. We’ve got to be on our toes to deliver the maximum results for our clients. Currently, we are working with advanced AI-based tools to increase the efficiency of our digital marketing campaigns.

The future of digital marketing is here now! AI is an excellent way to help digital marketers gain access to better and accurate insights in real-time. Get in touch with our team to know how we deploy this potent technology to enhance ROI and results.

Remember that the early adopters stand to win big.

So, are you ready to step up your digital marketing game way ahead of your competitors? Schedule a call with our team to get started.

Have a Boring Website? Here’s how to make it Pop with a Stellar Web Design

 “A bad website is like a flat tire. You cannot move forward until you change it.”

Before we begin this week’s article, here’s a quick question – what is your No.1 priority when building a website for your business? Do you want a cool design with flashing effects? Or do you want the cheapest theme?

As the top web design company in Gurgaon, with over a decade of experience – we believe that both functionality and user experience are the two pillars of great web design.

Let your Website Steal the Show with a Stunning Design

A great website is one that is both beautiful and functional.

When it comes to web design, you can take multiple approaches: minimalistic, classy, vibrant, playful, modern, sleek, and more. While the design choice depends mainly on your brand’s personality, niche, and line of work, there are specific ground rules that apply to all. We’ve gathered simple Web Design Agency pro tips to make your site stand out from the crowd.

1. Keep your Homepage Short and Sweet, Just like a Good Kiss

The homepage should communicate your brand’s identity and core message instantaneously. After all, no one has the time or patience to read every single line of text. Instead, your audience is more likely to quickly scan the page, picking on key points.

Here are a few design tips to keep your homepage clean and clutter-free:

•  The most important content goes above the fold – Your audience should be able to quickly understand what the site is all about without scrolling or clicking.
•  Don’t be compelled to fill every inch of space – Employing whitespace makes the page feel well-balanced and spacious. Instead of lengthy paragraphs, keep it bite-sized.
•  Don’t compromise on the quality of imagery – High-quality media like HD photographs, well-designed icons, legible text add value and authenticity to your site.
•  Let your Audience know what to do with a CTA – The call-to-action button helps you make your site visitors do what you intend them to do. Keep it consistent and simple.

2. Layout a Bread Crumb Trail for your Audience to Follow

There’s a concept called “visual hierarchy” in design. By using this technique, you can effectively point the attention of site visitors to certain elements. It’s like laying a breadcrumb trail for your audience to follow.

Here are a few elements to establish visual hierarchy:

•  Size and weight – Highlight the main elements on your site – the name of your business, logo, and headlines – by making them bigger and more prominent. Readers are naturally inclined to read bigger and bolder titles first, before moving on to the smaller paras.
•  Placement with a grid – The layout of your site plays a crucial role in steering your visitors’ eyes in the right direction.
•  Colour, contrast, and spacing – These elements help accentuate visitor attention-drawing eyes to where it matters most.

3. Easy to Read, Easy to Take Action

Aim for easy readability – your audience must find it very easy to skim read and effortlessly scan the words and phrases on your site. Here are a few fundamental rules to achieve easy readability:

•  Contrast is key – Your text colour and background colour plays a crucial role in determining how easy it is to read. Go for neutral background colours to make it easy on the eyes.
•  Bigger fonts – The bigger the font, the easier it is to read. Make sure that your text is legible on all screen sizes.
•  Limit the number of fonts – Using more than three fonts on your website is a big no. Too many fonts can make your site appear cluttered and messy.

4. Prioritise Ease of Navigation

Ease of navigation is what makes your site functional and user-friendly. You must make it easy for your audience to find what they are looking for immediately. Additionally, the right navigation layout makes it easy for search bots to index your pages, thereby boosting your page rankings.

•  Structure the menu – irrespective of whether you’re using a hamburger menu or a classic horizontal list or anything else, make sure to structure your site section-wise.
•  Include vertical navigation – With users browsing from smartphones and other handheld devices, it’s a good idea to use an anchor menu. With a single tap, users can go to any section they want.
•  Don’t forget the footer – The footer is an excellent place to add all the important links – social media pages, contact information, etc.

5. Keep it Mobile Friendly

Your visitors should be able to enjoy your site on all devices – big or small. A responsive web design that works on all screen sizes is an absolute MUST!

Finally, One Last Tip – You cannot afford to Flop!

Hire a professional Web Design Agency. Yes, it’s possible to design a website on your own using readily available online templates and free design software. But, the quality and functionality of a professionally designed website just cannot be matched. Experienced Web Design Agency like Webfries can help you analyse your audience, and create a compelling UI and UX to help you achieve your business and marketing goals.

Remember, you get only one chance to make a favorable impression on your target audience. Get it right with the right Web Design Agency!

We are not God loving people, we are God fearing people

The incident of the recent self proclaimed Godman, reassured the fact that “We are not God loving people, we are God fearing people” Yes, you must have heard this line in a popular movie. And that’s proof enough that people are not unaware about the authenticity of such self stylized babas.

There are thousands out there who have devoted their entire time and money to a man who himself wouldn’t know what tomorrow holds for him considering that he is currently behind bars. When an evaluation of his wealth came out, the realization saddened me that we have indeed taken the law and more importantly each other for granted.

A closer look in to our belief system tells us that the act of “daan” or “donation” will bring us closer to prosperity. The question here arises who is in the need of this daan?  Is it the hungry dog sitting outside my house, or children who are left in orphanages, or a man sitting in a comfortable room giving the gyaan of life?

Giving beggary to children or adults is not daan (Actual handicapped cases can be exceptions). Instead encouraging them to study, or better, taking them to the nearest government school can be considered a daan. We need to open our eyes, and see the truth in front of us.  It is right there. The day we choose to see the truth and stop lying to ourselves, we will have no need of a Godman.

Blog  by

Divya Kapoor (Webfries)

  

Diwali Rebranded

Diwali in India has is the most celebrated festival amongst all the others. It is the Christmas of India. We all know the religious significance behind this festival, but does it only remain celebrating Rama’s return to his rightful kingdom?

While complying with my daily ritual of checking my newsfeed on facebook, I now a see a different trend of celebrating this glorious festival. As a child, the one thing we looked forward were fire crackers, something which is slowly losing its face.  People are going the eco way. Discouraging usage of fire crackers is being heavily promoted. I also advocate pollution free Diwali now as it’s truly need of the day. Markets nowadays are flooded with idols and firecrackers made in China which wasn’t the case at all till few years back. Alas! Wish Indian companies only gets the complete market share.

Diwali is a good time for corporate world too. Companies re-connect with their customers renewing their relations. The film industry is releasing some of its biggest budgets during this time of the year. The politicians too have BIG reasons to celebrate this Diwali. A very well strategic plan if I may say so. Google reported a surge for “online shopping” queries, as users have become increasingly dependent on e-commerce websites saving them the time and effort. The complete landscape around the festival Diwali is changing. Amazon, Flipkart, Snapdeal etc is pulling the business out from the hands of brick and mortar companies, this being the most brisk business period across the year, normal retailers are taking the brunt. Who would have thought 10 years back, purchases during Diwali will be done sitting at home/ office.

In order to keep with the mood of the festivities some die hard habits are still entact, people still like to indulge in “taash” parties, societies organizing  Diwali Melas, which gives a good opportunity for friends and family to take some time off their busy schedules.

Still get a nostalgia during Diwali fest… Don’t know how Diwali will be celebrated in 2024!! E-firecracker way?

Did you notice shift in the gear made by Indian Internet Industry?

Flipkart has received $1 billion in fresh capital; it was valued at nearly $7 billion in the latest round of fund raising!!! These are just not numbers, THESE ARE BIG NUMBERS and certainly mean a lot for Indian internet industry.  Flipkart has turned the page and the sheer size of the latest fund raising puts pressure on rivals Snapdeal, Shopclues and Jabong to attract hundreds of millions of dollars to run the show now.

The World’s largest online retailer Amazon.com Inc. is fast expanding in India after it launched in June 2013. Some were anticipating Amazon will try to overshadow all the national players as they have surplus money, technology, processes, supplier etc. with them. Situation has dramatically changed and Amazon has immediately reported that are pumping 2 Billion USD now in Indian operations. WOW!!! It just means consumers will get the most benefit and in near future E-Commerce bubble is likely to be formed in this part of the world. This bubble should survive for long before getting saturated.

Few very important take away we can get from the news are

1. Indian companies have lot of appeal to global investors as money was raised from existing investors including Tiger Global, Naspers and Government of Singapore Investment Corp., the city-state’s sovereign wealth fund etc.
2. The fund raising, the largest-ever by an Indian startup and among the largest-ever by any Internet startup globally has established Indian firms have takers now on a global level and should not be taken lightly.  
3. Flipkart founders (Sachin Bansal & Binny Bansal, just a fact they are not brothers ;-).) are from IIT so it is unsaid fact they are among the most smartest, sharpest and tech savvy entrepreneurs we have. They are young leaders in making and are closely associated with technology and it’s certain that funds raised will not go only in marketing. R&D will get a major boost and it’s so good for the entire industry. Paradigm of product delivery is changing; unmanned aerial vehicle technology is one immediate thing in future. Hoping that Flipkart will device something which is 100% designed, developed and implemented by an Indian company and others from global arena may follow the suit. 
4. Chetan Bhagat (another IIT Alumni, now a famous writer) mentioned “Remember meeting shy IIT Juniors at 2 states book launch, sir we run a small e-bookstore. I said what’s the name. They said Flipkart”. Oh this small story gave me a kick. It’s happening in India now!!! One good idea has started changing the fortunes for go-getters and making it a better world for everyone.
5. Both the Flipkart owners worked at Amazon before founding Flipkart. Bravo!!! You are truly superstars for followers who quit their job and become an entrepreneur (including me). 
6. E-Commerce revolution is just starting to build up in India. India has population of 1.2+ Billion, considering the size National and Global players want to scale up here. They have taken the funding at a good time which will help them grow vertically and horizontally. With others joining the race, ultimate benefit will be received by the consumers.   

 “This is a big milestone not just for Flipkart, but for Internet firms in India in general. We believe India can produce a $100 billion company in the next five years, and we want to be that. Whether it takes 5 or 10 years, we are here for the longer term.”.” Sachin Bansal (CEO), Flipkart.

WE believe in you. You have proved it before and quite certain you will again walk the talk. Hats off for changing the gear in Indian Internet Industry!

-          By Gaurav Mehrotra, CEO, Webfries and Founder, Saymedi 

HOW YOUR COMPANY LOGO MAKE UNIQUENESS OF YOUR COMPANY

Your Company logo is a symbol that makes your company unique. Your company logo represents your company. Many companies are known across the world by their logo. A logo plays a great role in building a relation between clients and the company. Logo designed by Professional helps you get noticed in this competitive market. Having an amazing unique logo design for your business is a key way for establishing yourself as a unique brand. With one image that is logo, brand perception is set about the organization. Needless to say it leads to more business and recognition.

IMPORTANCE OF A LOGO

There are several reasons why logo is important for Business.

• It easily communicates your business identity
• Your logo is one of the first things that a potential customer will see on your website
• It differentiates your brand from other companies in your industry

BRAND UNIQUENESS

Logos make a long term impression on your target viewers. The logo is the most essential and valuable component of your brand. The logo appears on stationery, websites, business cards and publicity. For that reason, a well-designed logo can contribute to business achievement. A company logo should be a compatible extension of the brand image that is evident in the other aspects of the company's identity. Every component of a brand image should mesh and flow together to create one, large cohesive element.

THINGS TO AVOID WHILE MAKING LOGO

There are several things that avoid while making logo.

• Don’t make it complex.
• Don’t use more than 2 fonts in a logo.
• Do not use extra effects.
• Never use stock vector graphics in a logo.
• Don’t attach to logo design trends.

If you think it’s time to update your businesses logo, or want to start your new business with all the right assets, talk to a Webfries Business Consultant and ask to see examples from our wide portfolio of professional logo designs.

Like us on www.facebook.com/www.webfries.co, our solutions are available on www.webfries.com

Webfries is an online marketing company that provide PPC services along with search engine optimization, social media optimization, website designing and other web marketing solutions.

We respect your queries and suggestions. For more information of our SEO services visit at www.webfries.com  or call us on +91 124-438-2633