An Opportunity Amidst the Pandemic Crisis – Tips to Build a Strong Online Presence for your B2B Business

The pandemic has made obsolete the world we knew. There’s no going back to the old normal. We have to adapt to the “new normal.”

Though these words may be hard to accept, the reality is that the Covid-19 outbreak has changed everything forever. Gone are the days when B2B companies had a fleet of sales personnel, who visited potential customers in person and helped in closing the sale.

With local lockdowns in different parts of the country and inter-state travel restrictions still in place, business travel has come to an abrupt standstill. Though it looks like we have crossed the worst of the second wave, it will be a long-long time before we get back to any form of normalcy.

At this crucial juncture, it’s critical for B2B businesses to transition to online selling. You would have heard the proverb, “every crisis presents an opportunity.” It’s time that B2B companies go online and create an online selling eco-system that is focused and efficient.

Data by HubSpot reveals that website traffic in 2020 has doubled and tripled compared to 2019 pre-Covid-19 traffic levels. Just like B2C buyers, B2B buyers have also transitioned to online purchases. And, the pandemic has accelerated this transition.

The big question now is: Has the increase in online website traffic translating to sales?

Well, that depends on whom you ask. B2B companies with a sales-oriented website and a well-planned marketing strategy have actually seen an increase in sales during the Covid-19 crisis. 1 in 2 companies that sell online reported an increase in sales volumes during the pandemic.

But, what about the rest? B2B businesses that don’t have an online presence struggled to make ends meet during the pandemic. A vast majority of them even had to shut shop or downsize.

What’s the key takeaway from these stats?

B2B businesses can no longer afford to ignore their online presence. Just like B2C, B2B businesses require a robust business website that is sales-oriented and customer-focused. In this post, Webfries, the no.1 website design company in Gurgaon, shares tips and strategies on how to grow your B2B business during the pandemic with the right website.

Your website is the Best Salesperson for your B2B Business – But, is it Sales-Oriented?

The primary focus of a B2B business is not selling the product online but generating leads. Then, what do we mean by making your website design sales-ready? Let us explain.

Unlike B2C purchases, B2B purchases are not impulse buys. It can take a customer anywhere from a few months to two years to make a buying decision. A sales-ready website provides your customers’ key support during the entire buying cycle.

In other words, it acts as the go-to point for all customer queries. It helps in winning the trust of potential buyers and gets them to convert.

Questions to Ask while Designing or Updating your B2B Website

Is the Site Customer-Focussed?

The biggest mistake B2B companies make is that their website is not customer-centric. Instead, they focus more on their business – talking about their history, their events, their news, and their products. While all this information is essential, you have to keep in mind that a customer who lands on your site from Google is not likely to be interested in it.

Remember, if your website doesn’t serve customers, it doesn’t help your business either;

A customer-centric business puts the customer at the center. It makes it easy for the customer to do business with your company. Here are a few tips to make your B2B website customer-focussed:

• Address the pain points of the customer – Rather than heaping praises on your products/services, focus on how your product helps to address the customer’s needs and problems. Explain the specific benefits of your product that will help customers address their needs.

• Establish your Authority in the Industry – Think beyond selling. Offer educational and informative blog posts, case studies, videos, and other content that helps to build trust in your brand. Your website must inspire confidence in the customer to do business with you.

• Make it easy for the customers to locate information – Your website must make it easy for the customer to achieve a specific goal. For example, if your goal is to generate leads, then your site must display contact information prominently so that customers can easily contact you. On the other hand, if your goal is to get customers to complete an online order, then make the online purchase process simple and straightforward.

• Keep your site user-friendly and mobile-friendly – Today, the vast majority of customers browse online sites from their mobiles and other handheld devices. Having a responsive, mobile-first design is critical to keep customers on your page. A non-mobile design means that first-time visitors are unlikely to return.

Is the Site Sales-Focused?

If you think of your website as an online visiting card, then you’re leaving money on the table. To get the best returns from your B2B website, you need to think of it as a sales tool.

Your website is your best salesperson.

A recent study reveals that 94% of the buyer’s journey today happens online. Customers have more or less made a decision before they even contact your business. So, it’s critical that your website does the role of an online sales rep for you.

The website has to provide all the relevant information offered by your sales team. The site has to provide the relevant content for all these queries:

• What are you selling? As soon as a customer lands on your site, he/she should be able to see clearly what are the products and services you are offering. Use the right content and images to make what you’re selling clear to your audience.

• What’s the USP of your products/services? This is the key value proposition you’re offering to customers. Explain the key benefits of your products clearly to customers and get them excited to do business with your company.

• What sets you apart? What makes your product/service different from your competitors? What are the benefits that customers get when they purchase your product?

• Why should customers purchase from you? Very often, first-time customers want to be 100% sure that they are making the right decision by purchasing from you. You can inspire customer confidence by displaying authentic reviews, case studies, customer testimonials, etc.

Also, train your sales team to leverage your website to close the deal. For example, a salesperson can guide potential customers to the review section of your website to inspire customer trust and confidence.

You will get more tips by clicking here

10 Practical Tips for Local Businesses to Ace Digital Marketing in 2021

Are you a local business based in Gurgaon? Looking for creative and innovative ways to grow your business in 2021? You’ve come to the right place! As a top-notch digital marketing agency in Gurgaon, we share with you our best practice tips to improve your business and scale in volume in 2021 and beyond.

Digital marketing for small and local businesses is a whole different ball game than digital marketing for multinationals and corporates. Yes, digital marketing for local businesses uses the same channels as digital marketing for corporates – but in a totally different way.

As a local business, you may have this question – why should I spend time and money on digital marketing, when my business targets only local people within a geographical limit? The truth is that today all consumers – even those who walk into your store – are digitally savvy. The customer’s interaction with your business begins long before he/she approaches your store. Today, customers do online research for any product before they start shopping for it locally.

*Nearly 90% of all customers searched for a local business via Google in 2019*

So, how do you increase your customer base, boost sales and drive profits in 2021? Well, the answer lies in digital marketing. In this post by Webfries, the No.1 digital marketing company in Gurgaon, we give you 10 practical tips to use digital marketing smartly this year.

Use Social Media to Increase Local Reach

 Build a trusted connection with your Audience, that goes beyond promoting your products/services

 

Social media today is mandatory for all businesses regardless of size and industry. Social media makes it easy to build a stronger bond with your audience. Instead, of using your social media channels just to promote your products/services, use them to genuinely help your audience.
• Organise Ask Me Anything, where you share relevant information with your audience about your industry.
• Share informative and useful reels, tutorials, etc.
• Establish your authority in the industry
• Be compassionate, empathetic and a keen wit to engage, entertain and help your target audience

 Make your Audience Feel Heard on Social Media

Social media is not just promoting your products/services. Instead, you need to use the channel to help your audience.
Establish your brand identity as a brand that cares and listens.
• A post with the caption, “Buy Me” is not enough to capture the attention of your audience.
• Instead, you need to focus on “How we can help you overcome challenges/difficulties with our products/services.”
• Selling comes later in the line – the primary focus at this stage is to win the trust of the audience.

 Be Easy to Reach Out

Whatsapp and FB Messenger are great tools for local businesses.
• Use the Whatsapp Business app to showcase products to customers and reply to their queries immediately. During out-of-office hours, sent automated messages letting customers know when you’ll be available.
• The same applies to Facebook Messenger and Instagram direct messages.

Work on Local SEO to Boost Organic Reach

 Create a Google My Business Page – It’s Free

Google My Business page is the starting point to build digital visibility online for your business. It helps to direct customers to your website when they search for specific keywords like, “digital marketing company near me.”
• Keep your Google My Business page active by adding the latest information – opening and closing hours, correct contact details, etc.

 Reviews, Reviews, and More Reviews

Do you search for online reviews before you complete a purchase? The same applies to your customers. So, you need to focus on getting authentic reviews from happy customers. It’s a great selling point and helps you convert your target audience into paying customers.

• Share a link to your Google My Business page asking customers to leave reviews on your products and service.

Reviews also help with local SEO. Google considers reviews as content about your local business and shows them on SERP.

 Share Social Media Content that is Relevant to Local Happenings

Here’s an example: let’s state that your state has announced a lockdown. If you share a discount code promoting customers to walk into your store, then it creates a disconnect with the audience as they know there is a lockdown going on.
So, see that your social media content is tailored to local happenings to create maximum engagement with the audience.

Local Digital Ads

 Target your Audience with Local Ads

PPC ads are a great way to increase visibility and drive traffic. Use local PPC ads to target the right audience within your geographical limit. You can even try advertisements in the local language to create a further connection with your audience.

Give to the Community

 Be a part of the Local Community

As a local business, being a part of local programs improves the credibility of your business. Sponsor a cause close to your heart and showcase it on your digital media channels.

 Build a Loyalty Program

Loyalty programs are a great way to keep customers shopping with you again and again. Giving a 10% discount on second purchases or a gift at the end of ten purchases are a great way to keep customers interested in your business.
Finally,

#10: Keep Updating your Digital Marketing Strategy to Stay Relevant in 2021 and Beyond

Digital marketing is a rapidly changing field. Strategies that work today will become irrelevant six months down the line. If you’re handling digital marketing on your own, it’s a good idea to update yourself with a digital marketing course. Alternatively, you can handle the job to professionals, like Webfries, the No.1 digital marketing agency in Gurgaon. We build a customized digital marketing strategy for your business to reach your marketing goals in 2021 and beyond. Schedule a call with our friendly team today to get the ball rolling.

Is your Website Killing your Digital Marketing Efforts?

Your digital marketing campaign may be spot on, but without the right website, it’s challenging to convert leads into customers

Imagine this scenario: you’re browsing your Insta feed and you come across a sponsored post for a new brand that you’re unaware of. The picture posted by the brand is impressive enough to hook your attention. You click on that link and you like what you see on the brand’s social media page.

You then want to know more about the brand and its products/services. You click on the brand’s website, only to find it to be old, not updated with the latest information. What will you do as a customer? Will you trust the brand and complete the purchase?

Well, no!

Your website is the first point of contact for potential customers. The website plays a crucial role in creating customer perceptions of your brand and products. So, it’s crucial that you put your best foot forward while designing your site. As a leading website development company in Gurgaon, we have seen plenty of digital marketing campaigns fail to hit the bulls-eye due to a lackluster website.

What makes a great website?

The secret sauce for a great website encompasses several variables including:

 User-friendly and professional web design

 Clean layout

 Catchy and clear content

 SEO and conversion rate optimization

Many businesses start focusing on digital marketing and social media marketing without concentrating on refining their website. They rush to hire a digital marketing company in Gurgaon, before getting their website right.

Remember that your website is a crucial component of your digital marketing game plan. Your digital marketing efforts should be consistent with the design of your website. Keep the look, feel, and purpose of your website consistent with your other digital marketing campaigns like PPC, social media marketing for maximum results.

How does your web design affect your other marketing efforts?

A solid, well-designed website is the cornerstone of all your digital marketing efforts. It helps you achieve your organizational goals and targets. In this section, we list out the various marketing strategies that are impacted by your web design.

Continue reading the full article on - https://www.webfries.com/blog/is-website-killing-digital-marketing-efforts/

10 Impressive Benefits of Digital Marketing for all Businesses

 

Digital marketing offers dozens and dozens of benefits to small businesses.

When compared with traditional marketing, digital marketing is not only affordable but also offers the best returns. As the no.1 digital marketing agency in Gurgaon, our customers often ask us, “What can we expect from digital marketing?”

In this guide, we answer this question once and for all. We list out the undeniable benefits that your business can get from partnering with a reputable digital marketing company in Gurgaon.

#1: Digital Marketing Works 24 x 7, 365 days of the year

Unlike traditional marketing, digital marketing is always on. Even when your business is closed for the day. It works while you sleep. When done right, digital marketing can help your business grow and achieve your marketing objectives, even while you aren’t actively promoting your business.

#2: Digital Marketing helps you Reach Customers in Any Corner of the World

One huge benefit of digital marketing is that it’s borderless. It takes your business to all corners of the planet. You are no longer limited by geographical constraints. With the right digital marketing techniques, you can target an audience in any country accurately.

#3: Digital Marketing gives you Measurable Results

With digital marketing, you can track each aspect of your online marketing campaigns – clicks, shares, likes, engagements, ROI, traffic, impressions, etc. Using this information, you can make smarter, informed decisions regarding your business. It helps you better understand which advertisements are bringing in the revenue dollars, which ones are creating a connection with your target audience, and more.

#4: Digital Marketing is Scalable

If you can identify an online marketing campaign that is working with 50 people, you can quickly scale it to 10,000+ people with just a click of a button. This is one of the biggest advantages of online marketing. You can easily grow to reach how many ever people you want, without investing in high-cost tools and other resources.

#5: Digital Marketing is Easy to Get Started

Unlike traditional marketing that requires deep pockets and massive budgets, digital marketing is for everyone. It levels the playing field. Today, it’s easy for the small guys to compete with the big corporations, thanks to digital marketing.

You can easily get started with digital marketing with just a few thousand rupees. In fact, there are several successful and cost-effective digital marketing companies in Gurgaon that offer affordable packages for just a few thousand rupees per month.

#6: Digital Marketing is Cost-Effective

This is another huge advantage of digital marketing, especially for small businesses. It’s not just easy to get started, but it’s also incredibly cost-effective. You can generate high-quality leads and increase conversions, for a fraction of the cost of traditional marketing.

#7: Digital Marketing helps you Automate your Marketing

With the right digital marketing tools, you can automate various processes of your digital marketing. Whether you’re looking to automate your lead generation or create ads that follow your customers on various channels, digital marketing gives you the power to automate.

Automating various aspects of digital marketing gives you the time and frees up your resources to focus on other crucial aspects of your businesses like customer service fulfillment, product design, etc.

#8: Digital Marketing helps you optimize in Real-time

Digital marketing helps you optimize your marketing in real-time, thereby increasing the effectiveness of the campaign in real-time. Once you start running digital ads, you can tweak and test in real-time depending on how efficient the ads perform or not. With the use of advanced tools like machine learning, artificial intelligence, you can better understand your target market, customer persona thereby tweaking your ads over time for the best performance.

#9: Digital Marketing lets you Do More

Contrary to popular assumption, digital marketing isn’t one technique. There are numerous avenues to explore in digital marketing like social media marketing, search engine optimization, pay-per-click campaigns, email marketing, growth hacking, influencer marketing, content marketing, and much more.

#10: Above all, Digital Marketing helps you Increase Brand Value & Trust

In today’s cluttered market space, with dozens of brands competing in the same market, to ensure that your brand stands out – you need two indispensable currencies in hand: customer trust and brand value.

Brand value is the customer’s perception of your brand: it’s how your target audience perceives your brand. Reputed brand value paves the way for customer trust. Earning customer trust doesn’t happen overnight. To increase brand value and to win customer trust, you need to ensure that your brand stands out from others in your niche.

Digital marketing helps you establish your brand’s authority in your niche, which in turn, increases brand value and trust.

Wrapping Up

Digital marketing offers indispensable benefits to all brands, irrespective of their size, type, and industry. If you like to know more about digital marketing techniques, tools and trends, check out our other blog posts on the topic. And, if you’re looking for the right digital marketing company in Gurgaon to get started, reach out to our friendly team here at Webfries. We can help you find the right digital marketing techniques to meet your business objectives.

Originally posted on Webfries - https://www.webfries.com/blog/benefits-of-digital-marketing-for-all-businesses/

Alert! 12 Surprising Benefits of Content Marketing & Digital PR

You probably would have come across the terms content marketing and digital PR. It’s no secret that these two digital marketing strategies are among the most effective and cost-efficient ways to reach out to new customers.

It helps drive traffic to your website, establish your brand as an authoritative voice in your industry, and convert your site visitors. Content marketing agency adds value to the user, turning them into brand aficionados.

Are you wondering whether content marketing + digital PR is worth your time and effort? A Big YES! Content marketing, along with digital PR, is one of the most effective, useful, and affordable digital marketing strategies to win quality leads and convert leads into customers.

In this post, we list out the top 12 compelling benefits of content marketing.

1. Let Conversions Ring In

Brands that focus on content marketing and consistent messaging have returned 6X times higher than their competitors. In these challenging times, content marketing is the most cost-effective way to boost conversions.

2. Pull in More Traffic to your Site

According to a study by HubSpot, B2B businesses that published 16 or more blog posts in a month got 3.5X more traffic than those that blogged inconsistently. If you’re looking to boost incoming traffic to your website, you need to start blogging consistently.

3. Build Brand Affinity

Building brand affinity is the Holy Grail for marketers. Customers who have a high affinity for your brand – don’t just buy your products. They love your brand in a MAJOR way. They are your unofficial brand ambassadors. They spread the word about your brand to friends, family, and social media.

Content marketing helps you connect with your audience – sharing your brand values. They begin to trust you as the authority in the niche. Content marketing helps you build your loyal followers, aka Superfans.

4. Add Value to Customers

You can use content marketing to educate and solve the problems your customers are facing. By building content around the pain points faced by customers, you are adding value to them.

5. Win the Trust of your Customers

The more you create educative content and engage with your audiences, the more they begin to trust your brand.

6. Foster Strong Relationships with Customers

Repeat businesses happen when customers trust your brand. With a content marketing agency, you hook in existing customers with engaging content. Whether you send a weekly email newsletter to your audience or solve their pain points with a video tutorial, keep them updated with a blog post – content marketing helps in nurturing relationships with customers.

7. Build Credibility and Authority

For example, when you write blog posts or publish YouTube tutorials, you establish your brand as an authority in your industry. Your customers then begin to turn to your brand for advice and guidance regarding products or services. You position yourself as an industry expert.

8. Speed up the Buyer’s Journey

All customers go through multiple stages before they make the final purchase. By providing the right content for each step of the customer’s journey, you help them make a buying decision faster.

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